Evisu Clothing
Evisu was formally born in Osaka, Japan, in 1991 although the research and planning necessary to reproduce the perfect pair of vintage jeans had been going on for several years prior to this.

Philosophy
The founder of Evisu is Hidehiko Yamane. Yamane-san was trained as a tailor but his love for vintage jeans and his disappointment with the mass-produced modern versions led him firstly, to the vintage clothing import business and then, revolutionary, to start putting together the elements required to reproduce vintage-style jeans. This required the gathering together of all the various bits of machinery, none of which had been produced for the last 40 years, which are required to make authentic vintage jeans.
Evisu (also written as Evis or Ebisu) is the name of the Japanese Buddhist god of money who is usually portrayed with a fish and a fishing rod. His name was selected for the new venture as money and fishing are two of Yamane-san’s five favourite things (the others being beer, women and golf – in no particular order).

Although initially Evisu was more a labour of love than a commercial venture, Evisu jeans captured the imagination of the detail-obsessed, Japanese fashion crowd, spurring a revival of interest in vintage denim which has now spread around the world

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