G-Star Raw Denim
G-Star is known in the street wear industry as an innovative denim brand. “Just the Product” has always been G-Star’s philosophy and the revolutionary introduction of the Raw Denim concept in 1996 has set the tone for further product development; G-Star’s challenge is to continuously explore the richness of the most functional material to wear: denim.

Today, the identity of the G-Star silhouette can be found in authentic details and functional attributes that breathe luxury while maintaining G-Star’s archetypal street-level edge.

Brand activities are characterized by G-Star’s core values pure, original and unexpected. Carefully building an emotional connection to an immense audience, G-Star creates entertainment platforms to interact directly with its strong following worldwide. New York Fashion Week, Tokyo Designer’s Week and G-Star RAW Nights are examples that allow for experiencing the brand beyond in-store environment.

Each season, the jeans line serves as the basis for the full collection, with seasonal themes and capsule collections completing the offer. Innovation and continuous improvement are imperative to G-Star. In 20 years time, multiple product break throughs resulted in numerous fashion awards and an ambition that is larger as ever before. G-Star is far reaching. G-Star is timeless. G-Star is different.

G-Star Raw. Just the Product.

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